Curious Kids Campaign

Because the world needs curious people…

"In every human society at all times and at all levels, the curious are at the leading edge."

- Roger Ebert

Children are born curious. Watch a group of 5 or 6 year olds playing together and you can see this. They will explore everything, constantly asking questions of each other and the world around them. And being in that state is when they – and we – feel most alive.

The phenomenal pace of change in our complex and connected world means we have to keep learning – forever. The curious will win. They will contribute more and live richer lives than those for whom the spark of curiosity dies.

We believe that curiosity is the most precious thing we possess and want to see a greater emphasis on the development and recognition of the value curiosity not just in apps and games, but in schools, at home and in life. All too often, children's natural curiosity is dimmed as they grow up, and too many kids are left uninspired, uninterested and alienated from their talents and potential.

So the Curious Kids Campaign is on a mission to encourage everyone from app and game developers through to schools and education policy makers to put curiosity at the heart of every child's experience.

By supporting this campaign you are helping raise awareness of this important issue – the more support we get, the louder our voice becomes.

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Curious Kids Campaign Recommends

There are some great companies doing great things to develop and nurture curious kids. We have searched out and rigorously reviewed some of the best available and encourage you to try them out. We'll keep updating this list, so let us know what works for you too!

The Land of Me: Story Time – Age range: 5 upwards
Beautiful story telling app for iPad 2 that provides a genuinely creative experience for young readers.

Three great things about The Land of Me: Story Time:

1. Balance between freedom and framework means you get a great story every time
2. Distinctive design engages kids and sparks ideas
3. Discussion tips add huge value to the overall experiences

Night Zookeeper – Age range: 5 upwards
These guys are just starting out but we love what they're doing. This is a website that lets your child become a 'Nightzookeeper', create their own animal (draw it offline and then upload – a refreshing approach!) and then interact with others and play a range of games in the Night Zoo. iPad app apparently on the way…

Three great things about Nightzookeeper:

1. Blends offline creativity with benefits of an online platform
2. Taps into kids' love and fascination with both night time and animals
3. Rigorous testing in schools and continuous additions making this better all the time

Minecraft – Age range: 9 upwards
Minecraft is enjoying phenomenal success, and you only have to talk to parents of kids – particularly boys (!) – to understand why. Minecraft is hard to explain in a few words, but can be best described as a free-form creative survival game. It's best to look it up yourself – there's a PC version and recently launched apps for iPhone, iPad and Android.

Three great things about Minecraft:

1. Provides limitless opportunities for asking 'What would happen if…?'
2. Combines strategy and creativity to great effect
3. There's excitement and challenge, but no mindless violence or destruction